Registered in 2018 with the intent to stimulate job creation and catalyze systemic change at community levels through the provision of digital platforms that enable work opportunity for the unemployed.

BabaAfrica originated in the training and development, learnerships and placements sectors in SA. A Strategic decision was made to prioritize the focus on transportation sector for sustainable job creation via ehailing.

Focused on vehicle rental solutions to the market to support partner drivers in need of vehicles to rent and operate on eHailing platforms.